Social media marketing is the use of social media platforms like Facebook , LinkedIn , Pinterest and websites to promote a product or service. Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
SMM primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly